LibGuides: MARK 231: Principles of Marketing: On-campus Resources

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Books are organized by the Library of Congress Classification system (LOC)

Call number ranges which this catalog lends itself for browsing in the subject: Marketing

HF5410-5417.5 Marketing. Distribution of products

HF5419-5422 Wholesale trade

HF5428-5429.6 Retail trade

HF5429.7-5430.6 Shopping centers. Shopping malls

HF5437-5444 Purchasing. Selling. Sales personnel. Sales
executives

HF5446-5459 Canvassing. Peddling

HF5460-5469.5 Department stores. Mail order business.
Supermarkets. Convenience stores

HF5469.7-5481 Markets. Fairs

HF5482-5482.4 Secondhand trade

HF5482.6-5482.65 Black market

HF5801-6182 Advertising

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Books-Marketing & Business

Marketing Management by Brian Sheehan
Call Number: HF5415 .S544 2011
ISBN: 9782940411511
Publication Date: 2011-08-12
Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy)
Fundamentals of Marketing Research by Scott M. Smith; Gerald S. Albaum
Call Number: HF5415.2 .S567 2005
ISBN: 0761988521
Publication Date: 2004-10-07
explores cutting-edge technologies and new horizons while ensuring students have a thorough grasp of research fundamentals.
The Ultimate Web Marketing Guide by Michael Miller
Call Number: HF5415.1265 .M555 2011
ISBN: 9780789741004
Publication Date: 2010-10-29
expert, up-to-the-minute, A-Z reference & how-to guide Choose the right goals, media, & tools Plan, execute, measure, & optimize
Secrets of Social Media Marketing by Paul Gillin
Call Number: HF5415.1265 .G55 2009
ISBN: 9781884956850
Publication Date: 2008-11-01
a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing.
Marketing by William M. Pride
Call Number: HF5415 .P658 2008
ISBN: 9780547167473
Publication Date: 2008-12-29
includes coverage of current marketing strategies and concepts, as well as extensive real-world examples, including material on globalization, customer relationship management, supply chain management, and the latest e-commerce models
Understanding Digital Marketing by Damian Ryan
Call Number: HF5415.1265 .R93 2009
ISBN: 9780749453893
Publication Date: 2009-02-28
The book will explore in detail such areas as search marketing, affiliate marketing, e-mail marketing, creative online executions, and digital marketing strategies.
Brand Bible by Debbie Millman
Call Number: HF5415.1255 .M548 2012
ISBN: 9781592537266
Publication Date: 2012-02-01
You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between.
Hispanic Marketing by Felipe Korzenny; Betty Ann Korzenny
Call Number: HF5415.33.U6 K67 2005
ISBN: 0750679034
Publication Date: 2005-09-14
a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing.
The Artist's Marketing and Action Plan Workbook by Jonathan Talbot; Geoffrey Howard; Loel Barr (Illustrator)
Call Number: N8600 .T35 2005
ISBN: 0970168136
Publication Date: 2005-01-01
Completing the exercises in this book will provide the artist with a personalized step-by-step marketing and action plan for selling his or her work.
Never Say Die by Susan Jacoby
Call Number: HQ1064.U5 J324 2011
ISBN: 9780307377944
Publication Date: 2011-02-01
In a narrative that combines the intensely personal with social, economic, and historical analysis, Jacoby turns an unsparing eye on the marketers of longevity--pharmaceutical companies, lifestyle gurus, and scientific businessmen who suggest that there will soon be a "cure" for the "disease" of aging.
Making Sense of Business Reference by Celia Ross
Call Number: Z711.6.B87 R67 2013
ISBN: 9780838910849
Publication Date: 2011-02-01
covers the full range of business topics, including how to learn more about an industry, investment research, and statistics. Information covers both paid and free databases available for the business researcher and analyzes their strengths and weaknesses.