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MASS 140: Media Theory Introduction

This guide was built to benefit students in MASS 140: Introduction to theories of Mass Communication. We hope it helps you research: Exploration of theory constructs, audience research, effects of emerging media and technologies, and message content.

Research Steps for Success

Google Scholar Search

Citation Help via Google Scholar

In short: Google Scholar provides a simple way to broadly search for scholarly literature. From one place, you can search across many disciplines and sources: articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites. Google Scholar helps you find relevant work across the world of scholarly research.

About Google Scholar:

  • FREE
  • Looks like Google so it’s user-friendly and familiar
  • Ways to access full-text scholarly sources through CMU (see below for set-up)
  • You can create an account and Save articles to review at a later time/date
  • Create a search alert for when new material on your topic(s) of interest have been added
  • Can search patents and case law (legal content), too

Getting Set-up for Success with Google Scholar:

  • Click  at the top of the page to access Google Scholar Settings in your browser
  • Click “Library Links” on the left side of the page
  • Search for: Colorado Mesa University
  • Check the box for “Colorado Mesa University – Full-text available”

Interpreting Your Google Scholar Search Results:


But Beware – Nothing is Perfect! We do not guarantee citations (in-text or bibliography entries) will be perfect. >> You definitely still want to proofread and verify that all the necessary citation information is included for the style (e.g., APA, MLA) and type of item you're citing. :-)


Getting Familiar with Google Scholar:



Want to learn more about Google Scholar and how to use it for your research?

Let’s talk! We can set up an in-person or remote appointment to help you use this tool.