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MASS 140: Media Theory Introduction

This guide was built to benefit students in MASS 140: Introduction to theories of Mass Communication. We hope it helps you research: Exploration of theory constructs, audience research, effects of emerging media and technologies, and message content.

Objectives

The goals of this guide are to help YOU...

  • discover academically appropriate sources for your research
  • gain confidence using library resources
  • develop deep and lasting memories about awesome librarians and their desire to assist you

Library Resources vs. Google: What You Need to Know