What to consider including in an Opportunity Story:
•Describe the target segment(s) within the selected value system
•Articulate the high-level value proposition
•Spell out the expected elements of customer benefits
•Identify the critical capabilities and resources needed to deliver the customer benefits
•Lay out the critical “reasons to believe” that the identified capabilities and resources will be a source of relative advantage over the competition
•Categorize the critical capabilities (and supporting resources) as inhouse, build, buy, or collaborate
•Describe how the company will capture some portion of the value that it creates for its customers
•Provide an initial sense of the magnitude of the financial opportunity for the company