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MARK 231: Principles of Marketing: Consumers & Markets

Principles Of Marketing

MARKETING

Overview Articles

Setting up Google Scholar for Off-campus Access


Searching Google Scholar provides a simple way to broadly search for scholarly literature.  Tell Google Scholar you’re affiliated with Colorado Mesa and you’ll be linked to resources in our databases:

  1. To access Google Scholar, go to scholar.google.com
  2. Within Google Scholar, click on the Settings link in the top right corner (near the fly-wheel icon)
  3. On the next Scholar Settings page, select Library links from the left-hand menu 
  4. Type “Colorado Mesa University” in the Show library access links search box 
  5. Check the box next to Colorado Mesa University—Full-text available
  6. Click Save to save this setting.


Google Scholar can be used to search on a topic, but it is especially effective for tracking down a specific article.  If the article is available in full text through the library databases, a link will be provided to the full text.  Google Scholar also tracks articles that have referenced a specific article and so can be used to follow a trail of scholarship on a topic. Under an article of interest, click on the “Cited by” link to see a list of the subsequent articles that have referenced it.

Guide to Sources - Marketing