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MARK 231: Principles of Marketing: Home

Principles Of Marketing

E-books on Marketing

Ebooks are available with your Library 408#. If you have any questions about access or your number please call 970-248-1860

Course Description


MARK 231 Principles of Marketing - Use and development of marketing strategy and the effects of buyer motivation. Major functions of marketing, buying, selling, distribution, pricing, advertising, and storage are studied.  A contrast is made between the two marketing institutions: wholesaling and retailing.

Developing a Marketing Plan

How to design a strategic marketing plan.

  • Find information on product markets (industry), consumers, demographics, and advertising
  • Market segmentation
    •  By identifying individuals, their behavior, and what influences them you will be able to better target your product and services to this population

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